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Seasons & pre-orders

Calendars, cut-off dates and deposit rules for the peaks that make a bakery’s year.

1 guide

Seasons & pre-orders: quick answers

When should a bakery open holiday pre-orders?

Three to six weeks before the day for most holidays. Open earlier (six to eight weeks) for corporate Eid and mooncake gift boxes, which companies plan in advance, and later (two to three weeks) for Valentine's Day, which is decided closer to the date. Read the guide.

When should pre-orders close?

Two to four days before pickup for standard items, so you can order ingredients and staff the bake; five to seven days before for tiered or custom cakes. Read the guide.

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