Category
Cakes & pricing
Pricing custom cakes, writing deposit policies, and quoting the same way every time.
2 guides
- 01
Bakery Deposit Policy: Template, Rules and WordingHow to write a bakery deposit policy customers accept: how much to take, refunds, changes, no-shows, and copy-ready wording for receipts, WhatsApp and your online store.October 18, 2026 · 4 min - 02
How to Price Custom Cakes: A Formula Bakeries Can UseHow to price custom cakes step by step: ingredient cost per serving, labour by complexity, overhead, margin, and how to turn it into size and add-on prices at the counter.October 18, 2026 · 4 min
Cakes & pricing: quick answers
How much deposit should a bakery take?
25–50% for standard pre-orders, 50–100% for custom cakes or anything with special ingredients. The deposit should at least cover what you spend before pickup. Read the guide.
Can a bakery keep a deposit if the customer cancels?
Usually yes, if your written policy said so before the customer paid and the amount is reasonable for the costs you incurred. Consumer rules vary by state and country, so check yours. Read the guide.
How do you calculate the price of a custom cake?
Add the ingredient and packaging cost, the labour (hours × your hourly cost), and a share of overhead, then divide by one minus your target margin. For example, a cake that costs 40 to make with a 60% target margin sells for 40 ÷ 0.4 = 100. Read the guide.
Should I price cakes per serving?
Yes, for the base cake. Set a price per serving for each flavour family, then multiply by the servings in each size. Add design work on top as separate add-ons. Read the guide.
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